Signa Real Estate Branding
Less Rain has been involved in the naming and branding of new property developments, most recently for Schönhauser 9 and Beam, two projects in Berlin Mitte. Developed by Signa Real Estate and planned by Pott Architects, the buildings offer large, modern rental spaces for retail, gastronomy and offices.
Rather than just presenting cold, hard facts, Less Rain created stories around both buildings, with interviews and testimonials from neighbours as well as potential tenants from targeted industries – start-ups for example, with a demand for highly flexible spaces that can accommodate changing company sizes.
Those stories highlight certain aspects of the buildings, for example office sizes and layouts, bicycle garages with e-bike chargers, or the spacious roof-top terraces that can be used to relax, but also as alternative outdoor work spaces.
For marketing we created a flexible template for both a printed brochure and an online version, that can be customised to reflect the architecture of each building.
Online-Magazin zum Thema Grundstückspolitik in Berlin. Die erste Ausgabe widmet sich dem Thema Bodenfonds - was hat es mit der vom Land Berlin gegründeten "Bodenfonds GmbH" auf sich?
Rekonstruktion der ehemaligen Zentralmarkthalle in Berlin in der Nähe des Alexanderplatzes. Markthalle 1 und Markthalle 2 mit Gleisanschluss, direkt neben der Station "Alexanderplatz.