Signa Real Estate Branding

Beam Berlin
BEAM_LOGO_BLACK

Less Rain has been involved in the naming and branding of new property developments, most recently for Schönhauser 9 and Beam, two projects in Berlin Mitte. Developed by Signa Real Estate and planned by Pott Architects, the buildings offer large, modern rental spaces for retail, gastronomy and offices.

Rather than just presenting cold, hard facts, Less Rain created stories around both buildings, with interviews and testimonials from neighbours as well as potential tenants from targeted industries –  start-ups for example, with a demand for highly flexible spaces that can accommodate changing company sizes.

Those stories highlight certain aspects of the buildings, for example office sizes and layouts, bicycle garages with e-bike chargers, or the spacious roof-top terraces that can be used to relax, but also as alternative outdoor work spaces.

For marketing we created a flexible template for both a printed brochure and an online version, that can be customised to reflect the architecture of each building.

Beam Berlin
Beam Berlin
Beam Berlin
Construction Fence Design
Bauzaun Design + 3D Visualisation
schoenhauser
SH)_LOGO_BLACK
schoenhauser book design

More Projects


Online magazine design about property policy in Berlin. The first issue is dedicated to the topic of land fund - what's the deal with the "Bodenfonds GmbH" founded by the state of Berlin?

...

NION Websites

Wordpress Website


NION is a proposal to develop an urban area in Berlin into a German Japanese hotspot of contemporary creativity and traditional culture, an innovative technology hub and a striving “local meets international” community.

...