NION Berlin Brand Creation
Having run a design studio in Tokyo for several years, and with both experience and a keen interest in Japanese design and culture, Less Rain supports “Japan Town Berlin” with a new naming, branding and design.
“Nion” is a proposal to develop an urban area in Berlin into a German Japanese hotspot of contemporary creativity and traditional culture, an innovative technology hub and a striving “local meets international” community.
Initiated by Ryotaro Bordini Chikushi and Andreas Krueger, Andreas Foidl from Belius, the project was publicly unveiled at the Asian-Pacific Weeks Berlin, 2016. less rain developed a bold and vibrant identity for the project, fusing traditional Japanese imagery with contemporary design.
The main colour, Pantone 805, is a bright neon red, obviously referencing both the Japanese and the Berlin flag. It also led us to naming the project NION, a play on both the colour and the word “NIHON” (“Japan”).http://www.nion.berlin/
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For digital design house Meyer, Miller, Smith who is hands on, hard at work building websites and applications, we’ve created an equally “hands on” brand identity, versatile and unique, but also modest and genuine.