Excerpt from a fully functional interactive prototype for a new interactive TV service. Developed for a Japanese electronics manufacturer as an internal concept presentation.

This example shows how content in our prototype is navigated in 3D space. The perspective communicates the user's position inside the content - the closer one gets to the edges of it, the more tilted it appears. Elements that do not fit onto the screen appear stacked at the end of each row, to give a better impression of it's actual length.

A low contrast night version is complimented by a high contrast day version.

The full prototype included a complete set of features, including EPG, sharing and voting functionality, and more, which we cannot show in full here.