Why Figaro?

by Hopton, Paul 5 November 2009 in Software Development

Why have we chosen to call our new Blog Product Figaro? When discussing what the Figaro is and how it should work I had one of those high-low cultural inspiration moments.

I kept thinking of a line from Peter Shaffer's Amadeus film of 1984. there was a scene where the young mozart is trying to justify to Emperor Joseph that he is writing an opera out of Beaumarchais' Play 'the Marrriage of figaro'

Meyer, Miller, Smith.

Head. Hands. Heart. We believe that there is a real connection between craftsmanship and communication.

As information and intelligence becomes the domain of computers, society will place more value on the one human ability that cannot be automated: Emotions.

People want to experience beauty, enjoy one’s work, feel passion, they want to interact with each other. We all want.

That’s why we believe that the future of brands is interaction, not commodity. It’s not something you buy, but something you participate in.