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Red Bull MediaMix

by Mentzel, Anna 4 February 2007 in Red Bull MediaMix

The MediaMix is a section developed for RedBull.com, presenting Red Bull's large amounts of video, photo and audio content in an engaging, attractive way.

The fast and fluid Flash interface is based on a channel metaphor. Users can easily browse different categories, switch between channels, view different types of media within the same visual framework, and even create their own channels.

Overview Page

Video Player

Image Gallery

Content can be embedded in blogs, sent via email, or spread through a widget - a small downloadable desktop application.

Share Options

Video Widget

Additionally, we developed an easy to use video editing tool, where the user could create their own video clips using the video and sound snippets provided by Red Bull.

Video Clip Maker

Until the relaunch of RedBull.com in 2009, the MediaMix was the most popular section on the site, responsible for over two thirds of all traffic.

 

Interactive TV Interface Study

Excerpt from a fully functional interactive prototype for a new interactive TV service. Developed for a Japanese electronics manufacturer as an internal concept presentation.

This example shows how content in our prototype is navigated in 3D space. The perspective communicates the user's position inside the content - the closer one gets to the edges of it, the more tilted it appears. Elements that do not fit onto the screen appear stacked at the end of each row, to give a better impression of it's actual length.

A low contrast night version is complimented by a high contrast day version.

The full prototype included a complete set of features, including EPG, sharing and voting functionality, and more, which we cannot show in full here.

Who We Are and What We Do

Meyer, Miller, Smith.

Head. Hands. Heart. We believe that there is a real connection between craftsmanship and communication.

As information and intelligence becomes the domain of computers, society will place more value on the one human ability that cannot be automated: Emotions.

People want to experience beauty, enjoy one’s work, feel passion, they want to interact with each other. We all want.

That’s why we believe that the future of brands is interaction, not commodity. It’s not something you buy, but something you participate in.

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