This year, especially now, all eyes are on South Africa. Besides soccer and all the contrasts the media loves to show us, South Africa has a lot more to offer. Creativity for instance.
We're gonna start a little series on creative South African work with the most topical issues: HIV and Human Rights. I know it's easy to start with the striking things but on the other side: if we start with these we can tick them off very early...
For the Topsy Foundation, Ogilvy Jo'burg created a commercial which got Gold at Cannes 2010. Topsy focusses on rural communities and the re-integration of HIV-positive people there. Check there website and support their work.
The next video focuses on a document called »Freedom Charta«. Written and approved in 1955 by the Congress of the People, for decades it served as the ANC's manifesto and finally formed the basis of the current South African constitution.
Though South Africa already took big steps to overcome their past, there are still grave problems with poverty heading the list.
During the last months, graffiti artist Faith47 created some great works referring to the South African status quo and the aims of the Freedom Charta. Rowan Pybus from Makhulu Productions shadowed her and just published the result.
There is more to come... stay tuned...