British pavilion at Expo 2010

Called Seed Cathedral, the wooden structure is pierced by 60,000 fibre-optic rods that each contain plant seeds at their tips.
Design by thomas heatherwick. Read more on dezeen.

Called Seed Cathedral, the wooden structure is pierced by 60,000 fibre-optic rods that each contain plant seeds at their tips.
Design by thomas heatherwick. Read more on dezeen.
Head. Hands. Heart. We believe that there is a real connection between craftsmanship and communication.
As information and intelligence becomes the domain of computers, society will place more value on the one human ability that cannot be automated: Emotions.
People want to experience beauty, enjoy one’s work, feel passion, they want to interact with each other. We all want.
That’s why we believe that the future of brands is interaction, not commodity. It’s not something you buy, but something you participate in.