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Soapbox Racer nominated at the Clios 2010

Following the nominations at the Webbys, FITC and The One Show, the Red Bull Soapbox Racer is now also nominated at the Clios 2010 in the category Beverages / Non-Alcoholic. We are pitted against the Coca Cola Happiness Machine by Definition 6, a nice example of a viral video done right:

Who We Are and What We Do

Meyer, Miller, Smith.

Head. Hands. Heart. We believe that there is a real connection between craftsmanship and communication.

As information and intelligence becomes the domain of computers, society will place more value on the one human ability that cannot be automated: Emotions.

People want to experience beauty, enjoy one’s work, feel passion, they want to interact with each other. We all want.

That’s why we believe that the future of brands is interaction, not commodity. It’s not something you buy, but something you participate in.

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