Passage - a short film and an installation presented by Swarovski Entertainment - was made to become an online experience as well.
To reach this goal we used stills, videos and audio from the film and integrated it into a crystalized world of fragments where there is no end and no beginning.
The online project was devided in three launch phases. In the first phase the website announced the upcoming Passage film just showing a slim cutout the viewer could sneak through.
Navigation on homepage
The user could navigate through a simple drop down menu or choose his own path through the website intuitively while travelling from one impression to the next.
Dropdown menu navigation
The different areas of the Passage website are connected by smooth transitions. The content is thus percieved in an emotionally movie-like way.
Interview with director Shekhar Kapur
Interview with architect David Adjaye
For creating the film Passage and the installation Sankalpa Swarovski Entertainment cooperated with director Shekhar Kapur and architect David Ajaye - both well known men from the culture scene.
The composition of sound and image that was shown online formed an additinal successful piece of entertainment.