Red Bull MediaMix

by Mentzel, Anna 4 February 2007 in Red Bull MediaMix

The MediaMix is a section developed for RedBull.com, presenting Red Bull's large amounts of video, photo and audio content in an engaging, attractive way.

The fast and fluid Flash interface is based on a channel metaphor. Users can easily browse different categories, switch between channels, view different types of media within the same visual framework, and even create their own channels.

Overview Page

Video Player

Image Gallery

Content can be embedded in blogs, sent via email, or spread through a widget - a small downloadable desktop application.

Share Options

Video Widget

Additionally, we developed an easy to use video editing tool, where the user could create their own video clips using the video and sound snippets provided by Red Bull.

Video Clip Maker

Until the relaunch of RedBull.com in 2009, the MediaMix was the most popular section on the site, responsible for over two thirds of all traffic.

Tags: red bull, MediaMix, video, flash and interface design

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