When tasked with creating a new company name, we were looking for something plain and simple, distinct but not artificial.
Looking at names of established advertising agencies like Tragos, Bonnage, Wiesendanger and Ajroldi - better known as TBWA, Batten, Barton, Durstine & Osborn (BBDO), Bartle, Bogle, Hegarty (BBH), or Doyle, Dane, Bernbach (DDB), we decided to create something similar, but with the most common, everyday names in the English language: Meyer, Miller and Smith, respectively.
Each of them is simple and ordinary on its own, but powerful in combination with the others.
From the Middle High German word "meiger," meaning "higher or superior," often used for stewards of landholders or great farmers or leaseholders - today a Meier is a dairy farmer. Meier and Meyer are used more often in Northern Germany, while Maier and Mayer are found more frequently in Southern Germany.
Miller is usually an occupational surname referring to a person who owned or worked in a grain mill.
The popular Miller surname has absorbed many cognate surnames from other European languages, for example the German Mueller; the French Meunier, Dumoulin, Demoulins, and Moulin; the Dutch Molenaar; the Italian Molinaro; the Spanish Molinero, etc.
Derived from the Anglo-Saxon "smitan," to smite or strike, Smith and its derivations are an occupational name for a man who works with metal (smith or blacksmith), one of the earliest jobs for which specialist skills were required. It is a craft that was practiced in all countries, making the surname and its derivations the most common of all surnames. Smith still tops the list of most popular surnames in England and America, and is also a very common last name in Germany, Ireland, Scotland, Canada and Australia.
1st approach / guild crests
2nd approach / signatures
Example of use / business cards