Leadership is a matter of how to be, not how to do.

by Müller, Bernd 10 December 2009 in Meyer Miller Smith

When you are young, and I mean young-young, life offers you some very exciting ways to venture beyond your own limitations and explore your individual potential. Skateboarding is one of them, and in my opinion one of the most rewarding (Yes, dear best-agers, I know, you can still start skateboarding when you are sixty, but the chances to become a pro are very slim. Then again, chances to get seriously hurt are definetely much, much higher. How about inlining?).

Anyway, in 1978 I set up my own skateboard shop, and although I’ve never been a really good skateboarder, a 15-year-old team member of the shop went on to become one of the world’s most famous skateboarders. For me Claus Grabke was the essence of what skateboarding should be: a great combination of art, music and athletics to build your own personality and find the courage, the dedication and determination it takes to make your dreams come true.

Although I later on left the world of skateboarding, skateboarding never left me. That’s why I keenly followed the recent online-release of ELEMENT, a documentary in 4 parts about one of the most successful and influential skateboard companies.

This is the link to chapter 4. Have a look, it’s very inspiring, even if you are a best-ager. Or an inliner. Or both.

MAKE IT COUNT, CHAPTER 4 "EARTH" from ELEMENT SKATEBOARDS on Vimeo.

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Müller, Bernd

While studying marketing and market psychology Bernd used to run a skateboard and windsurfing shop, before starting a career in advertising. As a Copywriter, Creative Director and Managing Directorin international advertising agencies like DMB&B and RSCG, Butter, Rang Bernd has been working for clients like Alfa Romeo, Citroen, Cartier, Jacobs-Suchard, Johnson & Johnson, Ruhrgebiet, Mars, Schweppes and many more.

In 1992 Bernd moved to London where he established Wowhaus, a commercial production company. He also became founder member of a Soho club and later set up as:if Film Matters with Daniela Haug. Now based in Berlin, Bernd works as a writer and director. In his spare time he succesfully combines two of his favorite hobbies: travelling the world and running marathons.

For his work as a writer and a director Bernd has won numerous international awards in all sizes and colours.

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