Leadership is a matter of how to be, not how to do.

by Müller, Bernd 10 December 2009 in Meyer Miller Smith

When you are young, and I mean young-young, life offers you some very exciting ways to venture beyond your own limitations and explore your individual potential. Skateboarding is one of them, and in my opinion one of the most rewarding (Yes, dear best-agers, I know, you can still start skateboarding when you are sixty, but the chances to become a pro are very slim. Then again, chances to get seriously hurt are definetely much, much higher. How about inlining?).

Anyway, in 1978 I set up my own skateboard shop, and although I’ve never been a really good skateboarder, a 15-year-old team member of the shop went on to become one of the world’s most famous skateboarders. For me Claus Grabke was the essence of what skateboarding should be: a great combination of art, music and athletics to build your own personality and find the courage, the dedication and determination it takes to make your dreams come true.

Although I later on left the world of skateboarding, skateboarding never left me. That’s why I keenly followed the recent online-release of ELEMENT, a documentary in 4 parts about one of the most successful and influential skateboard companies.

This is the link to chapter 4. Have a look, it’s very inspiring, even if you are a best-ager. Or an inliner. Or both.

MAKE IT COUNT, CHAPTER 4 "EARTH" from ELEMENT SKATEBOARDS on Vimeo.

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Meyer, Miller, Smith.

Head. Hands. Heart. We believe that there is a real connection between craftsmanship and communication. Working together as a group of skilled craftsmen we fuse contemporary design (Meyer) and the art of storytelling (Miller) with cutting edge technology (Smith), relentlessly pushing into new territory by creating pioneering work.

As information and intelligence becomes the domain of computers, society will place more value on the one human ability that cannot be automated: Emotions.

People want to experience beauty, enjoy one’s work, feel passion, they want to interact with each other. We all want.

That’s why we believe that the future of brands is interaction, not commodity. It’s not something you buy, but something you participate in.